【行业观察】HAMA 秋季调查：多数资产管理人预计 2026 年 RevPAR 增长 / News Commentary: HAMA Survey — Most Asset Managers Expect 2026 RevPAR Growth

新闻要点 / What the source reports
Hotel Dive 2026年10月19日报道了美国酒店资产管理人协会（HAMA）2026 秋季行业展望调查（72 位资产管理人参与）：
- 47% 预计 2026 年组合 RevPAR 同比增长 4%–6%，25% 预计增长 1%–3%，不到 10% 预计持平或下降；
- 最担心的因素：需求（56%）、工资上涨（44%）、用工供给（38%）；
- 68% 正积极寻求收购，88% 有物业处于翻新规划或施工阶段；
- 约 71% 已在报告或分析中"实质性"使用 AI。
Hotel Dive (Oct 19, 2026), on HAMA's Fall 2026 Industry Outlook Survey of 72 asset managers: 47% expect 4–6% RevPAR growth in 2026, 25% expect 1–3%, under 10% expect flat or declining. Top concerns are demand (56%), wage increases (44%) and labour availability (38%). 68% are pursuing acquisitions, 88% have properties in renovation planning or works, and ~71% use AI meaningfully for reporting or analysis.

编辑部点评 / Editorial comment
这是美国市场的样本，不能直接套用到其他地区，但"收入在涨、成本更快"的担忧具有普遍性。业主最该问管理方的，可能是 GOP 而不是 RevPAR。
This is a US sample and does not transfer directly to other markets, but the worry that costs outpace revenue is universal. Owners may want to ask their operators about GOP, not only RevPAR.

讨论 / Discussion
1. 你们的月度业主报告里，AI 或自动化目前承担了哪些工作？
What does AI or automation already do in your monthly owner reporting?
2. 工资与用工压力下，哪些翻新项目能真正降低运营成本？
Under wage pressure, which renovations actually lower operating cost?

来源 / Source: Hotel Dive, "Hotel asset managers anticipate RevPAR growth for full-year 2026: survey", 2026-10-19 — https://www.hoteldive.com/news/hotel-asset-managers-anticipate-revpar-growth-2026/833279/
— 国际酒店论坛编辑部 / IH Forum Editorial

【官方回复·版主】/ Official staff reply — Moderator

版主追问：调查里"工资上涨（44%）"和"用工供给（38%）"都排在前三。对国内同行来说，这两项哪个更紧？你们是更多遇到招不到人，还是招得到但人力成本涨得快？
Follow-up: wage increases (44%) and labour availability (38%) are both in the top three concerns. For members in China, which bites harder — not being able to hire, or being able to hire but at fast-rising cost?

另一个问题：71% 的资产管理人已在报告分析中实质使用 AI。你们酒店的月度经营报告里，有没有哪部分已经交给 AI 工具生成或初审？
And: ~71% of asset managers say they use AI meaningfully in reporting. Has any part of your monthly operating report already been handed to an AI tool to draft or pre-check?
来源 / Source: Hotel Dive, 2026-10-19 (HAMA Fall 2026 Industry Outlook Survey)

— 版主 / Moderator (Official)